The Market and Marketing of Verizon Business Research Proposal

The Market and merchandising of Verizon Business - Research Proposal ExampleOn the other hand, Verizon wireless had a net t whole(a)y of $1.8 billion retail subscribers and customer growth from the first and second quarter. In order to have a better apprehensiveness of where Verizon is perceived in the market, there bequeath be deuce areas which will be covered for this subprogram of the research. The research will be focusing on the non-Verizon customer, for a greater erudition in understanding the reasons why Verizon is not pull ining them. This report will mainly focus on two areas which Verizon should improveThe main reason why Verizons customer founding has been decreasing and well as pickings their Verizon because it needs to focus most of its attention to the wireless affiliate because thats what is giving Verizon a competitive advantage. Verizon will have to create something new for the phone company and to do so they might have to sum up the expenses a little to be m ore technologically advanced. However, their net income would increase and they would get more customers.As the Mintel report depicts that Verizon and Sprint both show higher-than-average shares of those who earn above $100k, Verizon and Alltel (not shown) are the only Top quin brands to have an above-average share of white customers and below-average share of all minority subscribers. in that respectfore in the light of all these developments Verizons market strategy should be to include A focus on reasons why it is not capturing the subscription base of other ethnic groups rather than mainly higher income and white respondentsThey should also focus of what will attract other race or ethnicity groups to become part of their customer base. A review of the advertising practices and strategies in this regard. The relevant price and discount strategies. Currently, Verizon has an average share of those customers who earn above $100 k per annum The purpose of this study is to find out the critical reason why Verizon is losing its market share. This study has been conducted for the purpose of understanding the market strategies of other telecom providers and to investigate reasons for diminishing customer base and strategies to attract new customers. There also needs to be an inquiry into how the present customer base can be successfully retained, in a more profitable context. This section will mainly focus on the consumer trends of all ethnicities with an income of over 100k per annum.