Ethical Issues in Media Research Paper Example | Topics and Well Written Essays - 750 words

Ethical Issues in Media - Research Paper Example So, in case it features some corruption in terms of Ethics, the impact that it has on the social environment will be quite destructive. In addition to that, media platforms are known to form public opinion; therefore, if they convey information that is not correct, a part of the society will develop a wrong perception of reality. This paper will analyze an example that appeared in the media and violated ethics of journalism, proving that this is not acceptable for a reliable source of news and have negative influence on the society in general. Thus, when NBC which is a well known network was covering the shooting of Trayvon Martin, it featured audio recording that portray the alleged killer in a biased way. For example, George Zimmerman is showing saying: This guy looks like he’s up to no good. He looks black.† (â€Å"Trayvon Martin case†). However, this is not exactly what Zimmerman said. He did say that the person who he was watching was up to no good, but the phrase â€Å"he looks black† was a reply to the question: â€Å"OK, and this guy — is he black, white or Hispanic?† (Wemple, 2012). So, in the first situation, people might think that Zimmerman was a racial profiler since he connected ethnicity of the boy and his activity; however, the objective picture shows that he simply answered the question that he was asked (Ross, 2014, 64). Therefore, one would make no mistake pointing out that NBC presented an incorrect depiction of Zimmerman, trying to make him appear a worse perso n than he actually was. The First Amendment should be engaged in the discussion of this situation. According to it, the law prohibits any infringing on the freedom of the press; however, the latter is required to convey objective data. In case it fails to do so, the law should punish it (Anastaplo, 2007, 222). If one takes a look at the ethical issue in question, one will be able to see that it compromises justice to a

Marketing 3000 Assignment Example | Topics and Well Written Essays - 500 words

Marketing 3000 - Assignment Example The company tried to capture new customers but forgot that their products were bought by their traditional customers. Once the Starbucks old buyers lost their feel, faith and the attachment with the company, their paths diverted. Starbucks now was no more a place to visit where customers could have a healthy talk. It became a place from where people could purchase items and move on. So, the Starbucks experience changed and with that changed the Starbuck customer. 3. A kid would get bored by playing with the same toy over and over again. Same phenomenon applies to the customers and the products they buy. People want something new and unique. This was an uphill task the company had to face in order to re attract their old customers and regain their present buyers. For this purpose, they gave a new look to their company, not by expanding the number of stores, rather by expanding, introducing and diversifying their products. They cheapened the prices of the coffee and worked to improve the quality of their items so that they could again reach the hearts of their customers. They realized that by not changing much of their terms and conditions, they could do a lot for the betterment of their consumers as well as for the company itself. 4. This is a question that can certainly take Starbucks to the peak since its emergence or can bring it to a halt for the years to come. The company has just faced a downfall and is again trying to get on their feet. If the owners and the responsible people take necessary steps to bind the company together, only then can it come out of the sorrows of defeat else the worst could be a complete shut down for the Starbucks company. Starbucks will not be able to enjoy the same comfort level and revenue from their costumers. It’s simply because their quality has gone down, irrespective of the steps they are taking now, and because of the competition in the market. Their competitors are also here to